During the early 1984, Nike was in serious jeopardy on the fast pace sportswear market. Suffering from its white man jogging brand image, Nike had no credit on the basketball world. The running shoe phenomenon that has fueled their sales in previous years was slowly dying and they need a way to revitalize and reinvent themselves in order to appeal to another segment of the market. That is when Nike saw something special in the rookie player Michael Jordan, they saw a chance, an opportunity. Nike signed Jordan to a $2.5 million deal for 5 years, plus royalties and other fringe benefits. The introduction of the Air Jordan I turned the athletic shoe industry upside down. Before the Air Jordan I, most basketball shoes were white, but the bold black and red styling of the Air Jordan I flouted this convention. The NBA banned the shoe form the league in response, but Michael Jordan wore them anyway, racking up serious fines of up to $5000 a game. Nike, of course, was more than happy to pay these to keep the shoes in the game and in the public eye. All this controversy and Jordan’s spectacular numbers that year served to put the Air Jordan line on the road to becoming a household name. It also sold out it's first shoe for almost less than a dollar each.

Air Jordan have consistently been among the best selling basketball shoes since their creation in 1985. The designers take his ideas, hobbies, and life into account and incorporate these feelings into the shoes. In honor of Michael Jordan, the last Air Jordan will be the Jordan XXIII due to the fact that the number 23 was the number he wore during his NBA career.

Our jordan shoes and Jordan kicks and retro jordan shoes and air jordan shoes and Jordan sneakers and kicks have the following color:

During the early 1984, Nike was a serious threat to the fast pace sportswear market. Suffering from its white man jogging brand image, Nike had no credit on the basketball world. The running shoe phenomenon that has fueled their sales in recent years slowly dying and they need a way to revive and reinvent itself to adapt to a different segment of the market. That is when Nike was something special in the rookie player Michael Jordan, they saw an opportunity, a chance. Nike signed Jordan to a $ 2.5 million for 5 years, as well as royalties and other benefits. The introduction of the Air Jordan I have the athletic shoe industry upside down. Before the Air Jordan I, most basketball shoes were white, but the bold black and red styling of the Air Jordan I flouted convention. The NBA banned the shoe shape in the league response, but Michael Jordan wore them anyway, up serious fines of up to $ 5000 a game. Nike, of course, was more than happy to pay for the shoes in the game and in the eyes of the public. All this controversy and Jordan in spectacular numbers that year served to the Air Jordan line on the way to a good name. It also sells the first shoe for almost less than a dollar each.

Air Jordan have consistently among the best selling basketball shoes since its inception in 1985. The designers take his ideas, hobbies, and life into account and these feelings into the shoes. In honor of Michael Jordan, the last Air Jordan XXIII Jordan is due to the fact that the number 23 was the number he wore in his NBA career.

Our shoes and Jordan Jordan Jordan Kick and retro shoes and Jordan shoes and Air Jordan sneakers and kicks have the following colors: